A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair. Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns:- Brassiness- Co
A gift that keeps giving healthy hair to you and others wherever the holidays take you. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns:- Dryness - Damage, Split Ends, and Breakage - Color Safe Key Benefits:
A luxurious, deeply hydrating treatment mask that actively rehabilitates hair.Loaded with Virtue's proprietary Alpha Keratin 60ku, this treatment delivers shine, moisture, and resiliency to hair in need of extra care without weighing it down. Hair is tran
A leave-in hair treatment that instantly smoothes texture. Humidity can wreak havoc no matter your hair type. Thankfully, this cream conditions and smooths strands, eliminates frizz, and locks out humidity??even on exceptionally frizz-prone hair. All that
A detoxifying treatment that rids the scalp of product build-up and impurities while conditioning hair.Our scalp is a catchall for dirt, sebum, and product debris. This light, whipped cream gently lifts dry cells from hair follicles while balancing the sc
A fast-absorbing serum that soothes, nourishes, and rebalances your scalp, stat.Our scalp is an incredibly complex ecosystem of hair, skin, oil, and natural flora. It??s also the critical starting point for every hair we grow. Restore skin and strands to
Smooth & Silken Discovery Kit from VIRTUE® is the ultimate trio to leave your hair looking fresh. This kit includes a shampoo, conditioner and hair mask to cleanse, condition and restore hair back to a healthy state without frizz, dryness or environmental
Virtue® Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Virtue® Smooth Conditioner eliminates frizz with every shower. It soothes the cuticl
Fancy some vivacious, curly-licious je na sais quoi? Say hello to this Curl Discovery Kit that'll surely spruce up your hair care routine and make wash days that much easier with just three easy steps!Fused with the hard-working and all-nourishing Alpha
Strictly anti-heat for your hair type? The VIRTUE Air Dry Essentials Kit is here to help. Three fortifying products feature in this collection to help strengthen, smooth and illuminate your locks. Set Contents: Healing Oil 50ml A reparative hair oil to
Nourish and replenish dry, damaged hair with VIRTUE's Healing Mask and Oil bundle. Combining an intensive treatment and nourishing daily styling oil, this duo promotes softness, shine and manageability. Set Contents: VIRTUE Restorative Treatment Mask 15
Restore lacklustre hair with the VIRTUE Heal and Prime Duo. Starring a multi-tasking hair oil and styling cream, the set promotes silky-smooth hair with a healthy-looking shine. Set Contents: Healing Oil 50ml A hair oil designed to restore hair’s softne
Tame frizz and flyaways with the VIRTUE Smooth Restorative Treatment Set. The set unites a trio of hair-loving formulas, designed to improve hair’s manageability, smoothness and shine. Set Contents: Smooth Shampoo 240ml A luxurious shampoo, designed to
Replenish the look of dry, damaged hair with the VIRTUE Recovery Restorative Treatment Set. Powered by Alpha Keratin 60ku™, a unique ingredient that mirrors natural proteins in hair, the trio promotes strong and healthy-looking lengths. Set Contents: Re
Boost your hair’s body and bounce with the VIRTUE Full Restorative Treatment Set. Powered by the brand’s revolutionary Alpha Keratin 60ku® protein, this nourishing trio promotes thicker, fuller and healthy-looking hair. Set Contents: Full Shampoo 240ml
Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Virtue® Full Conditioner thickens hair with each use without weighing hair down. It deeply mois
Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps br
VIRTUE® Recovery Backbar Duo Kit is a hair care combo of high-powered treatment products, depositing pure, human keratin protein directly into the hair. Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-
VIRTUE Purifying Shampoo 120ml: This weekly shampoo boasts clarifying properties that work to dispel impurities from the scalp and ends. The gentle formula is packed with ingredients that cleanse, nourish and fortify. Alpha Keratin 60ku® acts as the hair’
VIRTUE® Refresh Purifying Shampoo: Clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whi
Redefine scalp health with Virtue’s® groundbreaking Topical Scalp Supplement™, designed to nourish, soothe, and rebalance hair straight from the follicle, the Exfoliating Scalp Treatment, which stimulates circulation and lifts dry aged cells from follicle
The perfect addition to your shower shelfie, Virtue’s volumising line-up is set to inject some 'oomph' into your mane with pro-sized offerings of the Full Shampoo and Conditioner. Formulated with Alpha Keratin 60ku, a whole, human keratin born from regen
Available in a handy travel sized 20ml and the 50ml version, this hair loving Healing Oil bundle infuses dry and damaged lengths with an impressive dose of shine-giving moisture, calling upon a nourishing blend of proteins and oils to protect and restore
Bringing the salon to your bathroom, Virtue’s Pro Possibilities Kit: Smooth features their bestselling Smooth Shampoo (500ml) and Smooth Conditioner (500ml) in long-lasting sizes.As well as refreshing and nourishing respectively, the Smooth Shampoo and Co
The perfect introduction to Virtue's volumising line-up, this three-piece set stars mini editions of the Full Shampoo (60ml), Full Conditioner (60ml) and Restorative Treatment Mask (15ml) to inject some 'oomph' into your mane.Formulated with Alpha Keratin
Fancy some vivacious, curly-licious je na sais quoi? Say hello to this Curl Discovery Kit that'll surely spruce up your hair care routine and make wash days that much easier with just three easy steps!Fused with the hard-working and all-nourishing Alpha
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageab